Kingsborough music was forged from the soul and tradition of rock n’ roll legends before them. They breathe new life into the music that has inspired generations. They seduce with their rhythm-heavy rock n’ roll mixed with soulful harmonious instrumentation and storytelling lyrics. The lead singer Billy Kingsborough communicated the need for a logo that exhibits the characteristics of a retro feel with an updated ambience. Two separate logos were created, one more traditional and the other a wordmark. From Merchandise to Print, and Web Collateral, either one of the logos can be implemented for any occasion.