Cheap Trick is an American rock band from Rockford, Illinois formed in 1973. What started out as a backstage adventure soon turned into the sharing of wine and stories. The stories soon turned into an idea concept, a limited edition barrel of wine and label with Spoto Winery. Of all the classic Cheap Trick songs, bringing life to the hit single “Surrender” released in June 1978. A simple cursive chalk typeface was etched into the bottle (along with the rest of the label) to appeal to the genre of classic 1980’s pop culture films. By using the synonym for surrender, “Cession” gave the label a mystique feel.